Consumers who have pre-ordered the upcoming PlayStation 4 are finding their original orders are being upgraded – without their knowledge – to more expensive packages, and they’re expected to foot the bill.

The controversy broke recently as it was revealed gamers with standing, basic pre-orders of PS4 consoles were being made to spend between £415 and £470 on bundles.

This is instead of the original £349 pre-order price of the machines.

Trading Standards, speaking to CVG, has said “swift injunctive action is needed” in the case of SimplyGames.

“This appears to be profiteering," a lead office at Trading Standards said, "The seller is raising the price hoping people either drop out or pay more. If they drop out the seller can resell at a higher price to another customer."

UPDATE:

A similar complaint was raised on Reddit with regards to retailer Game, but has since been revealed to be a case of crossed wires.

We say

The SimplyGames case is a whole new world of ugly, especially as the company says it has no intention of changing how it operates.