Men are turning their backs on beer in favour of less calorific tipples including red wine and spirits as they look for an antidote to the bloating and weight-gain they suffer from lagers and real ales.

As a result the humble pint has begun to tumble in popularity, according to a study, with only 12% of men ordering beer or lager in the pub. 

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The survey, conducted by Voucher Codes Pro, asked almost 3,000 British men aged 30 or over to reveal their latest drink of choice and why.

Almost a quarter (24%) said they preferred a spirit with a mixer, while 19% chose a glass of red wine. 15% opted for bottled cider, 13% for cocktail or shots and just 12% a pint of beer.

When asked why they were opting for alternative tipples, 22% of men said it was because beer was far too calorific, with 16% claiming that ale made them feel too bloated.

One in eight (12%) simply preferred another drink from the wide choice of available options, while almost one in 10 (9%) just didn’t like the taste of beer.

[Related story: How a glass of red wine a night could help people with diabetes]

The increase in the price of a pint was also a factor, with 6% saying they didn’t drink beet because of the price increase.

The men polled were finally asked to reveal the maximum price they’d spend on a pint of beer in their local pub.

Almost half said they’d ideally like to pay £2 for a pint of beer, whilst nearly a quarter said £3. Only 4% said they’d be willing to stump up £4 or more.

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George Charles from Voucher Codes said: “It seems that the classic pint of beer is on a downer, with many more Brits opting for spirit-based drinks.

“I have to say I have noticed this when out and about, with many of my friends opting for vodka mixers and shots rather than a pint of beer.

“There are, however, a lot of artisan, local brewers popping up around the UK, which could definitely see a resurgence in the British pint.

“It would be a shame to see the death of the pint, but I think Britons will start to get behind their local brewers in a bid to revive it.”

Do you think the traditional pint will live on? Is ‘fancy a red wine?’ overtaking ‘fancy a pint?’ as one of the country’s most-loved invites? Let us know in the Comments section below.