Men are turning their backs on beer in favour of less calorific tipples including red wine and spirits as they look for an antidote to the bloating and weight-gain they suffer from lagers and real ales.
As a result the humble pint has begun to tumble in popularity, according to a study, with only 12% of men ordering beer or lager in the pub.
The survey, conducted by Voucher Codes Pro, asked almost 3,000 British men aged 30 or over to reveal their latest drink of choice and why.
Almost a quarter (24%) said they preferred a spirit with a mixer, while 19% chose a glass of red wine. 15% opted for bottled cider, 13% for cocktail or shots and just 12% a pint of beer.
When asked why they were opting for alternative tipples, 22% of men said it was because beer was far too calorific, with 16% claiming that ale made them feel too bloated.
One in eight (12%) simply preferred another drink from the wide choice of available options, while almost one in 10 (9%) just didn’t like the taste of beer.
The increase in the price of a pint was also a factor, with 6% saying they didn’t drink beet because of the price increase.
The men polled were finally asked to reveal the maximum price they’d spend on a pint of beer in their local pub.
Almost half said they’d ideally like to pay £2 for a pint of beer, whilst nearly a quarter said £3. Only 4% said they’d be willing to stump up £4 or more.
George Charles from Voucher Codes said: “It seems that the classic pint of beer is on a downer, with many more Brits opting for spirit-based drinks.
“I have to say I have noticed this when out and about, with many of my friends opting for vodka mixers and shots rather than a pint of beer.
“There are, however, a lot of artisan, local brewers popping up around the UK, which could definitely see a resurgence in the British pint.
“It would be a shame to see the death of the pint, but I think Britons will start to get behind their local brewers in a bid to revive it.”
Do you think the traditional pint will live on? Is ‘fancy a red wine?’ overtaking ‘fancy a pint?’ as one of the country’s most-loved invites? Let us know in the Comments section below.