Grey is officially the new power player.
From Rihanna to Ellie Goulding, stars around the globe are jumping on the silver-hair bandwagon, but there's one star who does it better than anyone else - and that's Daphne Selfe, the 85-year-old model who takes centre stage in TK Maxx's new autumn/winter campaign.
Striking a pose in a sharp, mannish suit, brogues and pastel layering, the octogenarian stuns with her signature long grey hair and natural beauty.
The campaign also features up and coming plus-size model Felicity Hayward and aims to celebrate personal style rather than being a slave to the trends.
Selfe began her modelling career in the 1950s and went on to feature in campaigns for a range of fashion and beauty brands, from Nivea to Dolce & Gabbana to Olay - she even appeared in Vogue after the age of 70!
We love that TK Maxx have changed things up for the new season, don't you?