Marc Jacobs likes to create a buzz and he's succeeded with new fragrance, Honey.

The highly anticipated scent has finally launched, with a bottle that's worth the hype alone.

Joining existing perfumes Daisy, Dot and Lola, the bottle is a reworking of Jacobs' Dot design with black and gold striped bees in place of Dot's ladybirds.

As for the scent, it's as sweet as you'd imagine with warm, sultry undertones. The lead note is, of course, honey with orange blossom, vanilla and peach nectar adding an earthy, citrus touch. 

Described as "the height of irresistible charm", thanks to its playful design and summery scent, you'll be flocking to it like bees to honey.

Marc Jacobs Honey EDP, from £49.50, is available from The Perfume Shop.