Last year it was the turn of Dame Helen Mirren and Tracey Emin to save M&S’ flailing fortunes and this year it’s Emma Thompson, Annie Lennox and TV chef Rachel Khoo who lead the pack.
Entitled Leading Ladies, the spring/summer 2014 campaign will feature four shots of the eclectic group – which includes actors, chefs, campaigners and musicians – all photographed in quintessentially British settings from Camber Sands to the Cotswolds by Annie Leibovitz.
The rest of the line-up includes Stephen Lawrence’s mother Baroness Lawrence of Clarendon, designer Lulu Kennedy, pop star Rita Ora, supermodel, activist and artist Alek Wek, and structural engineer Roma Agrawal, who is also an advocate for technical careers.
“This is the first campaign I’ve ever done – but who could resist being part of such a great line-up?” said singer Lennox.
Patrick Bousquet-Chavanne, M&S Executive Director Marketing and Business Development commented: “These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.
“Marks & Spencer is a democratic brand which is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
All items featured in the campaign are available to buy in selected Marks and Spencer stores and online from March 31.