Don't hide your face behind a mask this Halloween. Embrace the fright night season and tap into the dark side for some beauty inspiration.

Engage with your inner vamp for the sultry Gothic look: think smoky eyes, plum lips, porcelain skin and blackened nails.
Your look should be more devilishly beautiful than frightening, but you can still go OTT for after-dark fun on October 31.

[Read more: How to create the Harley Quinn look for Halloween]

Play on your best features with these beauty tricks and treats.

Ghostly pale

Avoid the white face paint and aim for an ethereal, supernatural glow, almost as though you're lit from within. Illuminating products applied after your base will achieve a pale, satin finish that looks gorgeous, not ghoulish.

Hannah Murray, Topshop Beauty make-up artist, recommends using an illuminating finishing powder that captures the light. "Use a large powder brush and sweep over the t-zone for an on-trend candlelit matte finish - it should look and feel like a silky veil on your skin."

Add the drama: Create a paler complexion using a face powder a few shades lighter than your natural skin tone. Contrast with blood red lips and pinky-red eye shadow for a beautifully possessed effect.

Black out

Dark, mysterious eyes create instant drama. If you're a fan of smoky peepers, up the intensity by layering on more kohl and blend, blend, blend. A softly smudged look is far easier to achieve than an accurate, intense line.

"Make sure you build up the colour gradually," advises Kate Hughes, Lord & Berry cosmetics spokesperson.

"Add black liner generously and blend liner up from the lash line, leaving intense colour at the root of lashes for maximum impact."
Ensure brows are defined but not overdone to avoid horror story comparisons with Count Dracula.

Add the drama: Be inspired by a mysterious moonlight sky and layer eye shadow over the liner in an inky blue or Byzantium purple for a smoky look with extra spook factor.

[Read more: 10 seriously impressive makeup looks to copy this Halloween]

Velvet lips

Every glamour Goth loves crushed velvet and you can emulate the texture on your lips. Create a luxurious matte look with a deep plum or burgundy lipstick that makes it look as though you've been devouring winter berries.

"It's the modern way to wear a very classic matte lip," says make-up guru, Francois Nars. "Try a matte velvet-look jumbo lip crayon - the creaminess of the texture makes them very easy to wear."

Increase the velvet effect by applying once, blotting with tissue paper and re-applying for extra density.

Add the drama: Add some bite to your lips with a pencil outline in a boldly contrasting shade. Use a darker berry tone for the outer edge of the lips and fill in with a blood-soaked stain or lipstick for an intriguing two-tone pout.