National Fragrance Day: How to pick the perfect perfume as a present

It's National Fragrance Day so what better time to find out the secret to buying someone a fragrance...

  • How to choose a fragrance
    Carla Challis
    By   | Lifestyle editor,
    Last updated: 20 March 2017, 11:49 GMT

    Buying a fragrance for someone is difficult.

    Do you want to get them what they always wear or perhaps branch out with something they'd never find?

    And while fragrances like Chanel No5 are always bestsellers at The Perfume Shop, it can still be difficult trying to find your loved one that perfect fragrance.

    So we asked perfume designer Azzi Glasser to share her expert advice on finding the perfect fragrance.

    Firstly, consider these questions.

    Step 1 – How would you describe the person you’re buying for? “Think about their personality traits and how you would describe them. Are they shy, adventurous, wise, flirty, confident?”

    Step 2 – Do they want to stand out from the crowd or blend into it?

    Step 3 – Think about their style and the clothes they like to wear. Perhaps they’re not bothered by the way they look?

    Step 4 – What are their hobbies? “Consider what they like to do – are they into sports, reading books, partying or antiques? This will help you a lot.”

    Step 5 – When do they wear fragrance most? “It’s good to determine how they like to wear fragrance. Perhaps they are loyal to one scent throughout the day or like to wear different ones for the day and night.”

    Azzi says: “By answering some of these general questions, it will give you a visual reference of their personality.  The next step is to match the fragrance style to their personality.”

  • How to buy a fragrance for sporty types
    Carla Challis
    By   | Lifestyle editor,
    Last updated: 20 March 2017, 11:49 GMT

    “Those that are sporty, love travelling, enjoy the outdoors and are happily to blend into a crowd, fresh and light fragrances are most suitable,” recommends Azzi.

    Scent of a woman: Maison Martin Margiela Flower Market, £65; Liz Earle Botanical Essence No 15, £47; Philosophy Pure Grace, £33.

    Scent of a man: Issey Miyake L'Eau Dissey Pour Homme, from £26.67; Topman Distil, £32;  Armani Code Ice, from £47.50.

  • How to buy a fragrance for party animals
    Carla Challis
    By   | Lifestyle editor,
    Last updated: 20 March 2017, 11:49 GMT

    Azzi says: “Heavier, richer fragrances are more suitable for those that want to stand out in a crowd, love going to parties, have a more extrovert personality and enjoy a range of activities such as films, parties and holidays. They are a lover of fragrance and confident with themselves.”

    Scent of a woman: Chloe Love Story, from £41.99; Calvin Klein Reveal, from £34.50; Estee Lauder Modern Muse, from £40.50.

    Scent of a man: Calvin Klein Euphoria Gold for Men, from £31.50; Paul Smith Extreme, from £16.67; Jean Paul Gaultier Le Male, £39.

  • How to buy fragrance for creative kinds
    Carla Challis
    By   | Lifestyle editor,
    Last updated: 20 March 2017, 11:49 GMT

    “Ingredient-led or more unique style fragrances generally found in the niche sector may be suited more to the creative, intelligent, fashion creator in style and the wise personality who likes culture and wants to be comfortable and loyal to their fragrance,” Azzi says.

    Scent of a woman: Escentric Molecule 01, from £27; Balenciaga B, from £43.20; Uer Mi Cashmere, £105.

    Scent of a man: Kiehl’s Musk, from £39.50; Jo Malone Saffron Cologne Intense, £100; Bottega Veneta, £36.

  • How to buy a fragrance for flirts
    Carla Challis
    By   | Lifestyle editor,
    Last updated: 20 March 2017, 11:49 GMT

    Indecisive characters, says Azzi, will want to mix between two fragrances.

    “If your loved one is more of an indecisive character and not sure at all about their style, not loyal or likes many fashion styles, they may be more suited to wearing one fragrance for the day and one for the evening.

    “Choose one of the lighter, fresher fragrances we've recommended above for the day and a richer, sensual, warmer fragrance for the evening.”



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