Some of us have our failsafe fragrances – our signature scent, if you will. Others chop and change their perfume depending on their mood, the occasion and their budget.
But when it comes to finding a new perfume, it can be overwhelming – especially when you step into the fragrance hall of a department store.
For their latest fragrance, Fenwick’s wanted to create something that’s just the opposite of that – calming and stress-alleviating.
So they called on the expertise of Francois Robert, Master Perfumer at The Perfume Studio who helped develop their latest fragrance, Fenwick Quiescent, using the art of aromachology.
Aromachology is the study of how smell affects human behaviour and the relationship between feelings and emotions, like happiness and relaxation, by smells and odours.
Francois commented: “Modern-day life is stressful so we wanted to create a calming product which can be easily incorporated into the everyday beauty routine. Fenwick Quiescent does just that. The careful balance of headier notes of sandalwood and cedarwood with the delicate florals of jasmine delivers a truly mind-altering scent which has a tangible effect on the wearer.”
And since aromachology is so interlinked with your emotions, you can use it to improve and enhance your wellbeing too. Here, Francois reveals how to make aromachology work for you:
How to work aromachology into your everyday life
Exercise your senses
Start with the basics; heighten your olfactory system (your sense of smell), which you can do by exercising your senses; make an effort to keep smelling and tasting new things, from things like washing up liquid or toast, to flowers or spices cooking in a local restaurant. Let your sense of smell lead you to new experiences.
Find your favourites
Scents, as well as perfumes, can have many layers and textures. Think about your favourites, look for new ones and question why you like them. Does a certain scent trigger a hidden memory? How does it make you feel? The smell of freshly cut grass, for example, can trigger a sense of nostalgia in many people as it reminds them of their favourite childhood summer holidays.
Keep your limbic system limber
Your limbic system (the set of brain structures largely responsible for your emotion and memory) is key to aromachology, and there’s lots of things you can do to help try to keep this healthy. Practice deep breathing, try visualisations or guided imagery, writing or diary keeping, and trying alternative practices such as mindfulness, therapy, meditation and exercise.
Work out which scents to use in your life and when, if inhaled, there is evidence that certain essential oils are absorbed into the bloodstream and then trigger the hippocampus (the part of the brain responsible for memory). Lavender has been shown to reduce stress, mandarin to uplift and improve your overall mood, frankincense for sensuality and confidence, and peppermint essential oil to improve focus.
That's for remembrance...
You can apply the principles of aromachology to bring positive memories – and also to creating new ones. Smelling rosemary stimulates your hippocampus and could increase the intensity of your memories. If you’re going on a big trip, think about investing in a new scent – it will forever bring the back memories or glimpses from this time. You can also apply this to starting a new job or fresh start – find a scent which makes you feel confident.
Fenwick Quiescent is available exclusively at Fenwick Bracknell while stocks last.