Serums – they’re everywhere. But if you use moisturiser in your skincare regime, why on earth do you need a serum too?

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“Serums are the skincare superheroes that target specific skin issues with their concentrated formulations of active ingredients,” explains skincare expert Jill Zander.

“They offer the most potent hit of active ingredients. They are able to penetrate the skin more deeply than conventional cosmetic skin creams and they are made up of smaller molecules in a much finer texture, allowing them to get to work on deep set problems.”

Jill adds that serums are essential in targeting a range of skincare woes, including fine lines, wrinkles, pigmentation, dehydration, dull skin, rosacea and more.

If you’re not sure which serum is for you, we’ve chosen 8 of the best for healthy skin…

BioEffect EGF Serum, £125

Don’t be deterred by the price tag; this ground breaking serum seriously improves the health and texture of your skin. Not only does it target fine lines and wrinkles, but it works at a cellular level to give the skin a shot of life to improve tone and even helps to break down pigmentation. Oh, and did we mention its developers won a Nobel Prize?

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No7 Lift & Luminate Triple Action Serum, from £27



This skincare classic is consistently hailed as a hero for its anti-ageing properties, promising reduced wrinkles, lifted and firmer skin and a more even skin tone. No7 have since rolled all the goodness of the serum out to an entire skincare line, including day and night moisturiser and an eye serum.

Aurelia Probiotic Revitalize & Glow Serum, £57

This lightweight serum is infused with skin loving ingredients including Baobab, Vitamin E and Hibiscus; makes you look younger almost instantly as it gives your complexion a gratifying glow.

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Clarins Double Serum, from £49.25

Working to boost the skin’s hydration, radiance and collagen production, Clarins’ fan favourite serum claims to help skin become firmer, smoother and more resilient with use.

Ren Evercalm Anti-Redness Serum, £28

Sensitive skins will lap up this creamy textures serum. As well as working as an anti-ageing serum, it’s designed to help soothe inflamed or red skin, or that with a more sensitive nature.

Lancer Lift Serum Intense, £230

Pure gold is one of the key components of this cult serum, which is said to be Victoria Beckham’s go-to.

Odacite Sagging Skin Serum Concentrate, £39

If it’s saggy skin you’re trying to improve, reach for Odacite’s medicinal looking serum. A blend of buriti and lime oil targets lifting and tightening and help to strengthen the skin’s connective tissues.

Sarah Chapman Skinesis Age Repair Serum, £48

Packed with moisture-boosting ingredients, Sarah Chapman’s serum is designed to target a range of ageing concerns – everything from fine lines to dark spots, dull skin to lack of volume.