Top shares the experts are trading this week.

How many do you have in your portfolio?

1. ITV – BUY

Symbol: ITV.L

Index: FTSE 100

ITV share price (Image: google)

The largest commercial television network in the UK delivers content across multiple platforms – directly and via both itv.com and ITV Player.

Ian Whittaker, an analyst at Liberum, estimates ITV has around 6.5% of the UK online video ad market versus 45% of UK television advertising.

“A greater focus on ITV's online viewing numbers will allow it to grab a greater share of the online video advertising pie,” he said.

2. British American Tobacco – HOLD

Symbol: BATS.L

Index: FTSE 100

British American Tobacco share price (Image: Google)

The tobacco giant has confirmed it’s moving to quarterly dividends from next year which is good news for income investors.

Ian Forrest, investment research analyst at The Share Centre, remains positive despite noting shares have been hurt recently by ongoing regulatory changes.

“We continue to recommend BAT as a ‘hold’ given its focus on new products, strong income attractions, global brands and revenues generated across many markets around the world,” he said.

[Read more: How to earn a salary from your investments]

3. Cineworld – HOLD

Symbol: CINE.L

Index: FTSE 250

Cineworld share price (Image: Google)

The company has agreed to buy US cinema chain Regal for £2.7 billion in a blockbuster deal that will give it an extra 7,315 screens.

Douglas Jack, an analyst at Peel Hunt, said the deal provided a step-change in profitability and cash flow but has reduced the recommendation from ‘add’ to ‘hold’.

“The long-term investment proposition has fundamentally changed as a result of higher debt and earnings becoming heavily dominated by mature markets,” he added.

4. Saga – UNDER REVIEW

Symbol: SAGA.L

Index: FTSE 250

Saga share price (Image: Google)

Shares in the over-50s travel and insurance company slumped dramatically after warning profits would be hit by factors such as the collapse of Monarch Airlines.

Helal Miah, investment research analyst at The Share Centre, said the unscheduled trading update meant its ‘buy’ recommendation was now under review.

“Our recommendation was for the attractive dividend it pays,” he said. “While no mention of the dividend was made in the statement this morning, investors will no doubt have some concern as to whether it will continue to grow or even get cut.”

5. Ferguson – BUY

Symbol: FERG.L

Index: FTSE 250

Ferguson share price (Image: Google)

The leading supplier of plumbing and heating products has reported strong sales in the US which will help weather a tough UK market.

Ian Forrest, investment research analyst at The Share Centre, said it was focused on improving customer service, maintaining market share and margins, cutting costs and cash generation.

“We remain positive on the stock, and recommend it as a ‘buy’ for medium risk investors seeking growth,” he added.

The information included in this article does not constitute regulated financial advice. You should seek out independent, professional financial advice before making an investment decision.

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