There’s a new website that claims it can take the hassle out of buying a new car and save you thousands of pounds.

Carwow works by going direct to dealerships and getting them to compete on offering you a deal on your dream motor.

So you don’t have to bother traipsing around showrooms or listening to high pressure sales pitches and can instead sit back and wait for the offers to come to you.

Here’s what you need to know about the website and how it compares to other brokers.

How does Carwow work?

Think of it as a reverse auction, where the sellers bid for your business.

You do a bit of research on your ideal motor to begin with, building it up in a Ryanair-style fashion with optional extras like electric windows and a snazzy body colour. The site’s own car reviews are really helpful so be sure to make good use of them when you do your research.

Once you’ve picked your dream motor, Carwow will consult with its dealers to give you some of the best quotes available, often beating list price.

You’ll receive them by email, allowing you to see offers from named dealers. From here you can go for your favourite dealer based on price, location, user reviews or all of the above.

In many cases the dealer will pay Carwow the commission, meaning that you don’t pay any upfront fees whether you buy a car through the site or not.

Even if you don’t buy your motor through Carwow, the quotes you get are still an effective negotiating tool to sway your local garage into giving you a cheaper deal.

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How Carwow compares to the brokers

There are a number of brokers who offer a somewhat similar service. 


AutoeBid has been running since 1999 and works with 1,800 dealers across the country to find users the best deals. It promises an average saving of £4,292.

The website is easy site to navigate but delivery can take up to 12 weeks.


Unlike the others, Broadspeed charges a £199 ‘introduction fee’, meaning upfront payment from you if you decide to buy. It also offers local warranty where its competitors offer full UK warranty.

However, it does offer part exchange so the cost of your old car can be put towards the cost of a new one, helping you save even more.


Carfile is a veteran among car brokers, priding itself on connecting with its customers. It's rated highly by WhatCar? for customer service.

Coast2Coast Cars

Family-run Coast2Coast Cars has been running since 1999 and has a wealth of knowledge to help you choose the right car. You build the car on its website and make the purchase by phone and the dealer will be in touch within 24 hours to finish the transaction.

Drive the Deal

Drive the Deal has a wide range of cars and delivers to addresses in England free of charge (Wales and Scotland may cost extra). Just be aware that you need to provide your name, address and email first before you can get a quote.


Orangewheels promises a full manufacturer warranty on brand new cars and welcomes part exchange.

Carwow and all of the brokers listed offer car finance if you need a hand covering the cost.

Let’s have a Fiesta!

To give you an idea of what each service offers price-wise, we’ve compared the best cost offered (correct at time of writing) of a Ford Fiesta 1.0 EcoBoost Zetec five-door manual petrol hatchback in race red.



Drive the Deal



£11,704 (including £199 fee)









Coast2Coast Cars


Though Carwow did fairly well in the table, you may find a better deal with one of its competitors. Surprisingly, Broadspeed came in second place, even including its ‘introduction fee’.

Bear in mind that this is a rough guide based on one vehicle. Do some thorough research when you’ve decided what kind of car you’d like and remember to factor in things like delivery costs and transportation costs if you need to collect it from the dealer. 

A lot of dealers will deliver your new wheels to your door but there’s a chance you might have to embark on a trek to pick it up as you need to be on the premises to sign the paperwork.

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Inspect your new car

Whichever one you go for, there are some potential warning signs that you need to look out for when you buy a new car.

If the car has been advertised as new, make sure that it is. Some dealers can be a bit sneaky in that they’ll sell you a car that’s pre-registered with them as new. Make sure they give you a logbook as proof of ownership.

You’ll probably do this instinctively anyway, but check the car for undisclosed bashes and scrapes too. It could be an opportunity to get more money off. 

The next step is to sort out your car insurance. Compare quotes from some of the UK's top insurers at the loveMONEY car insurance centre.

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