Apparently the average age of a new Honda Jazz buyer is 61. I'd be willing to bet these buyers will tend to keep their cars longer, too, towards their 70s – and why not, when it does what they want?
The Jazz has developed a reputation as an old person's favourite; a four-wheeled equivalent of a loyal and well-trained dog. A companion that can be relied on to stay almost completely unchanged as the world speeds up around it.
The new one is quite different, though, at least at first glance. It's adopted some of the angular, slightly awkward styling seen on the likes of the Civic and CR-V already, and to my eyes it doesn't sit all that well. But then my eyes are half the age of the typical buyer's.
I'm at the European launch of the all-new Jazz, which majors on practicality and interior space even more than ever. More knee room than an S-Class, they say. More boot space than a Focus.
Opposite me sits Phil Crossman, Managing Director of Honda UK, who's been with the company for the last 15 years, starting as the Regional Head of Cars about a year before the first Jazz was launched.
Originally, he says, the car wasn't aimed at any specific target audience. “The idea was just to compete in the B-segment. It seems to have defaulted to a slightly older demographic over the years.”
One reason for this could be the slow pace at which the car has been updated during its two lifetimes so far. One lasted from 2001-2008, and the next was little changed from 2008-2015.
“We've had two versions of it that have both gone for seven years,” says Crossman. “Which is phenomenal, but that probably stopped some new people coming into the brand.”
Styling is an issue, too. The old models were rather bland – but I ask about the slightly gawky looks of the new one. “Our styling way now is to have quite good-looking cars but not cutting-edge styling,” he explains. “People buy it principally on practicality, reliability and ease of use, and those values still go through to today.”
Keeping people in the car once they've tried one is not the problem, says the Honda man. Almost everyone who owns one quickly comes to love its versatility. No, the problem – if there really is one – comes with getting people to try it in the first place.
He says: “Some people don't always look at a car and think 'I must have one', but you give them that car for two weeks and after a while they love it.”
It's also a steady seller, which is great news for Honda dealers. “The car is amazing from that point of view,” Crossman says. “It just ticks on. The dealers love it and see it as their default car sell; they can sell it with absolute confidence because of its reliability, its build quality, its usability and so on.
“It's probably just got a little 'older' image with it; it's a very unassuming car but it hasn't got the cheekiness of a Fiat 500.”
But that hasn't dented Jazz sales in the UK, whether that’s to all the grandparents who are on their first and loving it, or those who have owned three or four beforehand. “The one thing it has proved is that it's absolutely sustainable. Some small cars have peaked and died off, but this car just trundles along at 20,000 cars a year.”
Younger buyers' attention is often captured by the latest new thing, but the new Jazz has more of a chance with them than it used to, thinks Crossman. “I think with the new styling, the connectivity inside of it and its accessibility by PCP now, the average age will come down.”
Only time will tell.