12 of London’s most stylish hotels for fashion week

London Fashion Week kicks off later this month, but which of the city’s stylish hotels are likely to attract the fash pack?

You don’t have to be sitting FROW or even in the wings to feel like you’re part of London Fashion Week, which starts on the 16th February.

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Even if you’re just trying to be fabulous in the city, you’re going to need somewhere equally en vogue to stay. Here are some of the capital’s most stylish hotels:

1. The Portobello Hotel

One of London’s best-know boutique hotels, the Portobello is located in the centre of Notting Hill, just a stone’s throw from trendy Portobello Road, and has been frequented by many famous faces over the years. Expect quirky, romantic rooms complete with antique furnishings, wall murals and exotic scenes.

2. Bulgari

Located in Knightsbridge, Bulgari offers a haven of calm in a busy city – and more importantly, a sanctum amid a week of back-to-back fashion shows. From its elegant, contemporary architecture and unique design flair to its idyllic spa, it doesn’t falter in its bid to up the style stakes.

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3. The May Fair Hotel

Not only does The May Fair Hotel offer a prime location, it’s pioneering in the lap of luxury. Bringing together boutique attention to detail and five-star hotel service, it boasts a glamorous past and even houses the Schiaparelli Suit in tribute to the designer who first unleashed fuchsia on the fashion world.

4. The Zetter Townhouse

It’s said the best things come in small packages and in the case of Zetter, a boutique hotel in Clerkenwell, it certainly rings true. Forward-thinking, each of its 59 rooms are individually designed and the décor exceptional. Think vintage-modern, nifty gadgets and you’re halfway there.

5. Claridges

Dating back to 1856, Claridges is both rich in history and style. Famed for its art deco furnishings and connections with royalty, it’s the perfect spot for fashion week. As well as featuring an exclusive suite designed by Diane von Furstenberg, designer Paul Smith has his own shop here and John Galliano designs the hotel’s Christmas tree!

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6. The London EDITION

Preened by Studio 54 co-founder Ian Schrager, the EDITION hotel has an air of cool about it – and is well worth a stopover with basement restaurant, Berners Tavern. Blending innovative design with the past and present, it features photography by Hendrik Kerstens.

7. The Berkeley

Just a three-minute walk from Knightsbridge, this chic abode is well within reach of central locations and designer shops (if you haven’t indulged enough!) and the hotel’s trendy Blue Bar even features a Prêt-à-Portea fashion-themed afternoon tea.

8. The Savoy

Nestled in Covent Garden, The Savoy has long been recognised for its fashionable connections: Coco Chanel famously stayed at the hotel in 1924, Christian Dior hosted a fashion show here in the 1950s and designers Paul Smith and Maria Grachvogel have showed in the iconic ballroom.

9. The Connaught

Known for its fashion week after-show parties, The Connaught is the place to see and be seen. Occupying a quiet corner in the heart of the fashionable Mayfair Village, it offers up stylish guest rooms that have been refurbished by interior design greats Guy Oliver and the late David Collins.

10. The Soho Hotel

Dubbed Firmdale’s ‘edgiest hotel’, this haunt sits right in the heart of the capital’s entertainment district – perfect for those fashionista seeking coffee shops or vibrant nightlife nearby. All rooms meet owner Kit Kemp’s modern English style.

11. Mondrian London at Sea Containers


Pledging to bring a new energy to London, this hotel caters to the Southbank’s effervescent vibe. Overlooking the Thames, it channels 1920s cruise ship glamour under the direction of British designer Tom Dixon and features a rooftop bar by the name of Rumpus Room.

12. Sanderson

Found in the heart of the West End, this famed hotel caters to London’s elite by conjuring up a well-appointed mix of luxury, fantasy and wellbeing. Concept rooms are dreamt up by designer Tim Andreas of Banjo and guests can dine al fresco year-round in the Courtyard Garden.

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