The BT Sport Industry Awards is the most prestigious commercial sports awards in Europe and the industry’s flagship event. Attended by 1,750 high profile guests from the British and international sport industry including business leaders, celebrities, sporting legends and media.
Access Sport’s programme, which ran as part of the 2012 legacy, aimed to revolutionise youth cycling and has transformed the BMX scene in deprived areas of London. Access Sport has built new tracks, formed new community clubs, created innovative new resources, delivered targeted outreach, started new competitions and supported new volunteers and coaches across London.
This year alone there have been almost 8,000 people involved in the programme, with 60% of those being of black or ethnic minorities. Participants also worked with over 150 schools, including pupils at risk of educational failure and with disabilities. Sir Chris Hoy started his career in BMX and also backs the BMX Legacy Programme.
BT Sport’s The Supporter Club sponsored the award. The Supporters Club is BT Sport’s initiative that aims to build a better world through sport, using money raised through BT Sport customers to help change the lives of disadvantaged young people.
Whilst none of the shortlisted entries have received funding from The Supporters Club, they demonstrate some of the leading sport for change initiatives that are using sport to reach and impact communities across the UK.
Access Sport beat competition from Budweiser’s Club Futures, NatWest/Royal Bank of Scotland’s RugbyForce, The London Evening Standard’s London United, Chelsea FC Foundation’s Building Bridges and the Invictus Games.