We’ve been praised as one of the leading businesses in the UK for supporting people and families affected by dementia.
We’re among only 10 organisations to be featured in The Dementia Friendly Business Guide, a new publication from the Alzheimer’s Society.
It focuses on organisations that are leaders in helping customers affected by dementia and sets out best practice.
It highlights the practices and support we and other featured businesses have put in place to help our customers and colleagues.
And it offers recommendations to other organisations on how they can learn from us and become “dementia friendly”.
The guide features three BT case studies demonstrating how:
- We’ve worked closely with our customers to develop natural language interactive voice recognition to make it easier for them to contact us
- Our dedicated specialist dementia team supports carers of people with dementia to offer them the most appropriate products and services for their family needs
- We’ve developed a process for supporting colleagues who are carers, including a carers’ passport to make sure our managers understand how they can support them.
BT vulnerable customer manager Gav Barang said: “This is fantastic recognition for BT - being one of only a handful of companies recognised for the work our people do each day for supporting vulnerable in society.”
Dr Paul Litchfield, BT director of health, safety and wellbeing, said: “Our ageing communities mean we are all going to come across more people with dementia.
“At BT we value every fellow member of society and we aim to treat them all with dignity and respect.
“Communications is a powerful tool, especially for the most vulnerable - our mission is to use that power for good.”
More than 11,000 of BT employees have signed up to our Dementia Friends programme to show their support for people living with dementia.