Tesco customers can now access the internet while they shop, thanks to a new partnership between the supermarket and BT Wi-fi.
To enjoy the new service, shoppers can select ‘Tesco Wi-fi’ or ‘BT*’ on their smartphones or tablets.
It’s available at 806 Tesco Extra and Superstores in the UK and 113 stores in the Republic of Ireland.
The BT Wi-fi service will allow customers to download Clubcard vouchers, get product information, browse recipes and take advantage of the latest in-store offers much quicker and more conveniently than before.
Research** carried out by BT, which operates the largest wi-fi network in the UK with more than five million hotspots, and ICM, shows that 44% of people use wi-fi in shops to browse items or compare prices. The research also found that 34% of people download discounts or vouchers to use in store via wi-fi.
Tesco shoppers have already used over a billion minutes of free BT Wi-fi since the project to roll-out the service commenced in July.
Luis Alvarez, CEO, BT Global Services said: “Connectivity is becoming an important part of the customer experience. From retailing to banking, customers expect the same connectivity in high-street stores, cafes and bank branches as they get in their homes or workplaces.
“The BT Wi-fi partnership with Tesco gives customers the connectivity they expect. It also creates a platform for Tesco to further bring the in-store and online shopping experience closer together for the benefit of its customers.”
* BT Wi-fi hotspots may appear as ‘BT Openzone’ in some stores
** BT and ICM wi-fi research 2013