Singer, songwriter, author and acting sensation Carrie Hope Fletcher is the latest creative force to join the @GetItRight campaign, which promotes respect for the value of creativity in the UK and challenges people to think about the enormous commitment and amount of time it takes to create content.
Carrie Hope Fletcher and @GetItRight hopes to dramatically reduce piracy by engaging people around their love of content whilst encouraging them to invest in and source it from the huge array of legal sites now available. The campaign aims to help to safeguard the UK’s creative industries, worth an estimated £84.1 billion a year to the UK economy.
A legion of supporters
Carrie Hope Fletcher joins celebrity voice coach Cece Sammy, YouTube gaming superstar JMX, grime artist Ghetts, singer-songwriter Lapsley, urban poet Suli Breaks, actor Ashley Thomas, CEO and founder of SBTV Jamal Edwards, actress Lily Loveless, England international rugby player James Haskell, and record producer Steve Levine, who all back the campaign.
A diverse collection of supporters have shared images and videos online with their fans, showcasing how many hours they spend on their creative passion or specific pieces of work in their career. This group of heavyweight creative talents are using YouTube, Twitter and Instagram to spread the love for genuine sites using #GetItRight.
And they want everyone to do the same, letting the world know how much time people across the UK spend enjoying their favourite TV, films, books, sport or music – and creating content themselves.
The aim is simple: help people make an informed decision by educating them on the amount of the time that goes in to making the content they love from start to finish, reminding them about how much time they spend enjoying it and why getting content from the genuine sites and sources helps ensure there is more content and opportunity in the creative industries in the future.
Of the 16-24 year old age group, 53% say that they would be more inclined to purchase content if they were made more aware of the time it took for the artist/writer to produce it.
The message is getting through. 72% of the same respondents also believe it is important to fund creatives/athletes to ensure they can continue to create content we like to consume every day.
Carrie Hope Fletcher said: “I love the ambitious yet simple thrust of this campaign to support creativity. It’s something we should all get behind. As soon as you explain the amount of time you put into your art, it’s impossible to say it doesn’t have value. And we all have a role to play in protecting it.
“When I think of the combined time cast and crew spend perfecting a scene in Chitty Chitty Bang Bang or Les Miserables, it’s a very powerful way of reminding people how much passion and energy goes into making the things millions of people love to watch; so it’s important they get it from a genuine site. That’s the message we want people to take away with them.
“We want people to tell us how much time they spend enjoying the stuff we create. It’s so easy. Get a pen and paper. Write down how much time you spend enjoying your favourite TV show, music, films, sport or book and take a picture. Share it with everyone on social media with #GetItRight.”
Marianne Grant, spokesperson, Get It Right from a Genuine Site, said “The second year of our campaign will continue to show our support for UK creativity and encourage everyone to get the TV, films, books, games, sport and music they love from genuine sites and services.
“We are delighted Carrie Hope Fletcher has joined our growing legion of supporters to promote and discuss the amount of time it to takes not only those front of stage/camera/team/screen, but also those behind the scenes or supporting all of those creatives and sportspeople, to make the content we all spend precious time consuming.”