Farmer Anne Gow doesn’t have to put all her eggs in one basket thanks to superfast broadband.
Since her farm in Longcot, Oxfordshire, upgraded to fibre, Anne has seen sales rocket. And she’s been able to branch out.
“The impact on my farm has been quite amazing,” she says. “We improved our website and added an online shop to it. As a result, our online sales for firewood have doubled over the past 12 months and in October 2016 alone were almost more than for the whole of 2014.”
But broadband is not just boosting online sales. It’s also playing an important part in attracting people to Farmer Gow’s Activity Farm.
“Many of my bookings now come through the website, including from as far away as New Zealand and Hong Kong,” says Anne. “People can also see our range of products online and then pick them up when they come to visit.”
She’s one of 70,000 homes and businesses across the county now able to access superfast through Better Broadband for Oxfordshire, our partnership with the county council. It’s part of the Government’s Broadband Delivery UK (BDUK) programme.
And with more than 40 per cent taking up the offer, it means Oxfordshire has one of the highest take-up rates in the country.
Stacey King, regional partnership director South East at the BT Group, says: “Every day we’re hearing how fibre broadband is changing people’s lives for the better. Whether it’s families needing to connect more than one device to the internet at the same time, or people wanting to work from home or run a small business like Farmer Gow’s Activity Farm, everything is easier and better with fibre.”