A kindhearted teenager known as ‘Britain’s Coupon Kid’ showed the power of extreme couponing when he paid just 4p for £572 worth of food shopping.
In true Supermarket Sweep fashion, Jordon Cox piled dozens of trollies high with products at Tesco’s Brent Cross store on Tuesday after collecting coupons and begging big brands to give more.
And rather than keep the hoard of Christmas grub for himself, the young philanthropist gave the whole lot to charity.
The young entrepreneur set himself a Christmas Charity Challenge – to collect as much food as possible for needy families – after discovering if he sent feedback to companies, they would send him free coupons.
“Last year I got my family’s Christmas dinner for 10p and really wanted to give something back after seeing the news that so many families would go hungry this year,” said 16-year-old Jordon of Brentwood, Essex.
Jordon, a student at Dragons’ Den star Peter Jones’s Enterprise Academy, secured Christmas dinner with all the trimmings for himself and his mum last year after buttering up manufacturers with compliments about their products.
This year Jordon, who flags up special offers to some 3,800 followers on his Twitter account @CouponShopUK, took couponing to new heights, asking food companies for free donations to add to his Christmas coupon collection.
The 6ft 4in youngster was left with a receipt nearly as tall as him before he stopped off at charity Doorstep in North London to help sort his massive shop into food parcels.
“It was the most amazing day. I got to not only shop my biggest coupon shops, but by adding food donated by brands, I was able to create food parcels with over £1,000 worth of products for 40 families,” he said.
“It was probably the biggest coupon shop in the UK to date and I am hoping that it won’t be the last.”
Jordon hopes to raise awareness of couponing and also that people are going hungry this Christmas.
“Christmas is about giving,” he added.
Watch Jordon’s story in this YouTube video.