British model David Gandy has launched a campaign urging men to visit the doctor in a bid to tackle cancer.
The 37-year-old is encouraging men to see their GP when they have a problem to ensure early detection and treatment.
He has teamed up with male cancer awareness campaign One For The Boys and menswear outlet The London Sock Company.
Gandy will be taking customer queries for the brand on November 20 when 10% of the sale value of each pair of socks will be donated to One For The Boys.
He said: “I’ve worked in fashion and the menswear industry for 16 years.
“Men can often be stubborn about going to the doctor with a tendency to leave things much longer than they should when it comes to getting checked out or acting on health irregularities.
“One For The Boys is a really important campaign bringing awareness and education to catch cancer in males early.”