The Supporters Club has been set up to fund coaches, mentors and teachers for young people in the UK and abroad, with BT pledging £1.5m to the scheme.
Subscribers to BT Sport will be able to make a regular monthly donation of up to £5 which will be added to the cost of their bill, with regular TV updates showing how their money is being spent.
We will match donations pound for pound up to a total of £1m, and will raise an additional £500,000 through a series of other ventures.
I am delighted BT is investing into projects that use sport to engage and improve the lives of young people from different backgrounds."
The money raised will be spent by Comic Relief – who we've worked with since 1985 – on providing ‘support for the supporters’ of underprivileged youngsters.
John Petter, managing director of BT Retail Consumer, said: “We believe that The Supporters Club is a great way to unite BT and sporting clubs and bodies around an important cause to help young, disadvantaged people.
“Sport can be a powerful force for good in society and we think that the launch of BT Sport gives us an opportunity to raise extra funds which will make a huge difference to the lives of disadvantaged young people and help them to reach their goals.”
Kevin Cahill, chief executive of Comic Relief, said: “We know that sport really does have the power to change lives and The Supporters Club is a fantastic opportunity to do just that.
“We are confident our experience and knowledge in grant making will ensure the money raised works as hard as possible to support young people who need to turn their lives around, both here at home in the UK and across some of the world’s poorest countries.”
Former England rugby captain and BT Sport ambassador Lawrence Dallaglio added: “I am delighted that BT is using the platform of BT Sport to invest into projects that use sport to engage and improve the lives of young people from different backgrounds.
“Initiatives like The Supporters Club are vital to charity, as not only do they generate critical funding, but also help to highlight the importance of their work to the wider public."
BT Sport customers will be able to set up their donation to The Supporters Club from June 22, either by calling us or signing up online at www.thesupportersclub.org. The donation will then be added to their regular BT bill.
BT Sport will launch in August, with a football package that includes 38 live Premier League matches - 18 of them first-pick games – plus action from the FA Cup, Europa League, Scottish Premier League and top European leagues.
In addition, BT Sport will show 69 live rugby union games from the Aviva Premiership, together with women’s tennis, women’s football, Moto GP and UFC.
Subscribers to BT Broadband will receive the new sports channels free. Find out how to get BT Sport now >