A branch of Tesco has come under fire after it displayed smoky bacon Pringles on a promotional stand bearing the legend ‘Ramadan Mubarak’ (‘Blessed Ramadan’).
During the holy month of Ramadan Muslims do not eat during the day and when they do feast after sunset, they certainly wouldn’t break their fast with pork as the meat is forbidden by the Koran.
The gaffe by the store in Liverpool Street attracted scorn on social media.
A Tesco spokesperson told the Mirror: "We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramadan.
"We recognise these Pringles weren’t in the most suitable place and our store colleagues have now moved them.”
The irony of it is hilarious! Someone at Tesco thought it would be a good idea to promote Ramadan deals using bacon-flavoured Pringles.— vandana priya prasad (@bornBohemian) June 24, 2015
It’s not the first time Tesco has been accused of insensitivity in its promotions. In November 2014 its Horley branch marked Remembrance Sunday by adding poppies made of pepperoni, olives and green peppers to its pizzas.
In May last year an Oxfordshire branch of its rival Sainsbury’s came under fire for placing a mannequin dressed in ‘slave’ clothing next to a display for the DVD of Oscar-winning film 12 Years a Slave.