Hard-hitting Syria advert strikes a chord in the UK – video

A powerful new ad by Save the Children places a British girl in the shoes of a Syrian child.
 
  • video Hard-hitting Syria advert strikes a chord in the UK
    Becky Barnes
    Last updated: 06 March 2014, 08:50 GMT

    A thought-provoking advert released by the charity Save the Children is stirring the emotions of people in the UK by placing a British girl in the shoes of a Syrian child.

    The video above shows a girl in London surrounded by security, happiness and health, before her world crumbles around her as civil war breaks out.

    Hard-hitting Syria advert strikes a chord in the UK

    “We hope the video will resonate with members of the public, particularly those who don’t know much about the situation in Syria so they can really understand the plight of innocent Syrian children,” said Jack Lundie, Director of Brand and Communications at Save The Children.

    “The message to the public is just because it’s not happening here, doesn’t mean it’s not happening.”

    A link to the video was voted to the top of the list of shared content by users of social networking site Reddit on Wednesday.

    Hard-hitting Syria advert strikes a chord in the UK

    One user said the effect of the video was “more goosebumps per square inch than I've ever experienced”.

    Another said: “In terms of doing what it was set out to do, that may be the best advert I've ever seen.”

    The video has been released ahead of the three-year anniversary of the start of the conflict in Syria, where, to date, more than 10,000 children have been killed and 2.3 million refugees created.

    Becky Barnes
    Last updated: 06 March 2014, 08:50 GMT

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