Whether it’s deals apps on your phone, price comparison sites or an app that lets you avoid the checkout, the internet has transformed the way we shop. And in the future it’s going to get much more interesting still.

We visited BT’s Customer Innovation Showcases at Adastral Park to visit the Alexander Black digital store and discover more about some of the new technology that could transform the way we shop. Check out the video below to find out more.

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Located in Ipswich, Adastral Park is BT’s global research and development labs, responsible for telecommunications breakthroughs that have changed the world. It’s also the location of Innovation Martelsham, a cluster of small, medium and large start-ups.

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