The beautiful 65-inch 4K television from LG Display on display at the world’s largest tech show has a bit of a twist.

It's rollable. 

[Read more: LG unveils giant ultra HD OLED TVs]

The 65-inch UHD Rollable OLED Display prototype has been attracting attention at CES.

The company said the flexible technology means the TV can be tucked away when not in use, easy to store and easier to move.

The aspect ratio can shift from 16:9 to 21:9, for optimal movie watching, or it can reduce down to an information display style.

Lg tv

The model shown is a successor to the prototype displayed by the company in 2016, that was a mere 18 inches compared to the mammoth 65 inch model on show this year.

The logistics at CES have not gone entirely smoothly this year.

Alongside flooding causing the roof of the Las Convention Centre to leak, large parts of the show were plunged into darkness as a power outage struck.

The embarrassing incident hit Sony and Intel, some of the most high profile companies at the event.

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