The ad titled ‘Helicopter’ shows how far the wi-fi signal could go with the BT Smart Hub and brings to life ‘The UK’s most powerful wi-fi signal*’ claim in a compelling way. The new BT Smart Hub lets you enjoy wi-fi in more places with less dropped connections and faster speeds in harder to reach rooms.
In the ad, Ryan introduces the new BT Smart Hub and talks about the UK’s most powerful wi-fi signal in his typical charming manner before he casually walks to his garden and goes to great lengths to demonstrate the power of the new Smart Hub’s wi-fi signal using a helicopter.
“Watch me dangle from a helicopter in the next ad for BT’s new Smart Hub,” says Ryan Reynolds.
Dan Ramsay, BT consumer marketing director, says: “The production of this ad was quite challenging for the team as they had to have two helicopters on the set. One of the helicopters had to be flown into the location at West Sussex, which again was not easy given the great British weather. It was suspended by a crane while they got Ryan to dangle from it. He was a great sport and came up with some brilliant creative suggestions during the shoot.
“We are very pleased with the end result and hope viewers enjoy watching it as much as we enjoyed making it.”
*Compared to major broadband providers. To verify see bt.com/smarthub