BT’s latest “Behind the Scenes” advertising campaign features Hollywood action and comedy star Ryan Reynolds.
The campaign airs on Saturday 16 April and will feature Ryan in a humorous advert that highlights the new faster speeds of BT Infinity. The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.
Titled “Faster”, viewers will see Deadpool star Ryan Reynolds speeding up to a glass fronted house in a beautiful car, the car will then come to a sudden stop.
“Watch me stunt roll out of a car in the next ad for BT Infinity’s ‘faster’ Broadband,” says Ryan Reynolds.
He will go on to tell viewers that life moves pretty fast for him. Once inside the house Ryan will explain that he needs broadband that moves as fast as he does and that is why he has BT Infinity, which now offers speeds of up to 52Mbps the fastest fibre speeds as standard*.
Dan Ramsay, BT Consumer marketing director, says: “We hope viewers enjoy watching Ryan showing just how fast BT Infinity is in our latest “Behind the Scenes” advert. We wanted to showcase how our new up-to 52 Mb BT Infinity product is now the fastest standard fibre service. We understand that speed really matters to our customers and wanted to reflect this in an amusing and entertaining way.”
The television campaign will be supported by a strong 360 campaign including digital and social media with activity across BT’s Facebook, Twitter and YouTube pages.
Comparison of BT Infinity 1 up to 52 Mbps vs standard entry-level products of major broadband providers, Sky Fibre, TalkTalk and Plusnet up to 38 Mbps broadband and Virgin up to 50 Mbps broadband. Up-to speeds dependent on time of day, line and location.