Duke of Cambridge launches ‘Stop Speak Support’ campaign to tackle cyberbullying

BT is supporting the first ever internet code of conduct to empower young people to take a stand against online bullying.

It’s Anti-Bullying Week and the Duke of Cambridge has launched a nationwide action plan to tackle cyberbullying, supported by the UK’s largest media and technology firms including BT.

Cyberbullying differs from traditional bullying in that it just doesn’t take place at school or in the street: it can encroach into the home as children spent time online using phones, tablets or computers.

[Read more: What is Cyberbullying? Advice for parents]

Because today’s adults didn’t encounter online bullying when growing up, for parents it can be confusing to know what advice to give children to help them deal with it.

The Royal Foundation’s Taskforce on the Prevention of Cyberbullying has unveiled an online code of conduct:‘Stop, Speak, Support.’

This ‘Green Cross Code for the web’ consists of three simple steps young people can use when they encounter online bullying - and which parents can encourage their children to follow.


  • Action 1: Take time out before getting involved, and don’t share or like negative comments.
  • Action 2: Try and get an overview of what’s really going on.
  • Action 3: Check the community guidelines for the site you’re on.


  • Action 1: Ask an adult or friend that you can trust for advice.
  • Action 2: Use the report button for the social media it’s happening on.
  • Action 3: Speak to one of the charities set up to help with situations like this, such as Childline.


  • Action 1: Give the person being bullied a supportive message to let them know they’re not alone.
  • Action 2: Encourage the person being bullied to talk to someone they can trust.
  • Action 3: Give the person being bullied a positive distraction from the situation.

Check out the video below to find out more:

The UK is the first country in the world to launch a national, youth-led, code of conduct for the internet, with the aim to reach every 11-16-year-old in Britain.

Gavin Patterson, chief executive of BT, said: “It’s really important that children who are bullied online know what simple steps they can take to help them to cope and how to ask for support.

“As a father myself, as well as the CEO of BT, I am delighted that the Royal Taskforce has developed this timely campaign to help children and their parents and that we’ve been able to share in the efforts to publicise this vital advice.”

Internet Matters, a not-for-profit organisation dedicated to keeping children safe online, is supporting the campaign and has a host of practical advice to help parents on its website: www.internetmatters.org/StopSpeakSupport

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