Facebook revealed it had added video to Instragram its photo filter and sharing app.
This update isn’t a great surprise. One of the 2013’s most popular video apps is Vine, and Vine is owned by Twitter – Facebook’s main rival in the social networking space.
What’s does Instagram video mean and how does it differ from Vine.
How do I get Instagram video?
If you’ve already got Instgram you’ll need to update the app.
If you’re an Android user and you’ve selected 'Auto-update apps' from the Settings menu, it may have updated automatically.
Check by heading to the Google Play Store, tap the three dots on the top right, select My Apps and you’ll be able to see if there’s an update available for Instagram.
If you’ve got an Apple device, such as the iPad or iPhone, click App Store, Updates, find Instagram and tap Updates.
How does Instagram video work?
At first glance the Instagram app appears no different. Tap the central button at the bottom as usual and you’ll notice a new video icon on the right.
Tap and hold this to record. The longer you hold it down, the longer the clip will be and you can choose to include as many clips as you want.
You can then add filters, choose a cover picture and share your creation.
How does it differ to Vine?
The most significant difference is that Instagram lets you record clips 15 seconds in length rather than six seconds.
Clips can also be edited within the app.
One of the most popular features of Instagram are filters for instantly enhance your shots, boosting and mellowing colour tones. You can apply 13 filters to video, which means you can have a bit of fun and worry less about getting the perfect lighting conditions.
iPhone users can even stabilise shots using the Cinema feature.
Sharing options are more extensive in Instagram - videos can also be shared via email, Tumblr, Foursquare, Twitter and Facebook. Vine users can just share with Facebook and Twitter.
Is this the end for Vine?
Vine has an impressive 13 million users worldwide, so it’s not going to disappear overnight. It will undoubtedly lose some of those with Instagram accounts and users may dwindle away over time.
Vine certainly won't capture existing Instagram users, who have already built up friends.
Some people will undoubtedly prefer the simplicity of Vine. Clips are shorter and once you press the button, that’s it. Without a delete function, Vine is also arguably more spontaneous.
Instagram has 130 million users, so the overall effect will be an increase in short videos being shared. Video will be everywhere.