A disability charity in Russia has turned to holographic technology to discourage drivers from parking in disabled bays.

As part of its More Than a Sign campaign, charity Dislife set up cameras and projectors in parking bays inside several shopping centres in Moscow.

Every time a car attempted to park in the space the camera searched for a disabled badge on the windshield and verified it. If it didn’t detect a badge, a hologram showing a man in a wheelchair was projected into the space in front of the car.

Hologram of wheelchair in disabled bay

The hologram remonstrated with the driver asking them to find somewhere else to park. “Stop! What are you doing? I’m not just a sign in the ground. Please find somewhere else to park,” he says.

Check out the video below to see it in action.

It’s a powerful campaign and would certainly make us think twice about parking in a disabled space.

Although the majority of people are considerate about not parking in disabled bays, it’s something that still occurs: research from the Charities Aid Foundation found that parking without a blue badge was one of Britain’s most hated habits.

What do you think of the campaign? Would you like to see the hologram used in the UK? Let us know in the Comments section below.