Amateur photographers are being encouraged to try different angles after new research claimed more than a third of photos of famous landmarks are identical.

According to Sony Mobile, of the top 30 most photographed landmarks in the world – a list topped by the Eiffel Tower – more than half are shot from the same three angles.

Big Ben
(Sony Mobile/Mikael Buck)

 

Some of the most common photography takes place at Machu Picchu in Peru, where the research of Instagram data shows 85% of photos are taken from the same places, meaning more than half a million images on Instagram of the landmark are identical.

In an effort to spark more imaginative and interesting photo-taking, Sony Mobile has created a new image series alongside award-winning travel photographers using a Sony Xperia smartphone.

Big Ben
(Sony Mobile/Mikael Buck)

 

The photographers have captured images using the phone’s high-end camera of landmarks including Big Ben and the Burj Khalifa, from unusual angles to try and inspire smartphone photographers.

Burj Khalifa
(Sony Mobile/Mikael Buck)

 

The images even come with their own hashtag – #XperiaNewPerspectives.

The desire for good photo opportunities is apparently strong among users, according to the research, with 55% of those asked saying they would plan a travel itinerary based on photo opportunities.

Eiffel Tower
(Sony Mobile/Mikael Buck)

 

Instagram users also said they were more likely to “like” a photo of a landmark if the image was different and interesting.