Rugby fans at Twickenham Stadium will be able to use their mobile phones to order and pay for refreshments from this weekend in a move that aims to cut long queues.
The Rugby Football Union (RFU) is launching the mobile payment platform Znap in time for the Six Nations England v Ireland game on Saturday to "enhance match day experience for fans".
The Znap app allows users to place orders, make payments and collect loyalty benefits and covers everything from drinks to ticketing.
The RFU said fans at Twickenham would be able to pre-pay for food and drinks at six bars, minimising queuing time before, during and after the game.
It aims to roll out the service across all the stadium's outlets by the end of the year.
RFU chief commercial officer Sophie Goldschmidt said: "We want match days at Twickenham Stadium to be as enjoyable as possible for fans. We're constantly looking for ways to improve the fan experience by embracing new technologies and innovations.
"We chose Znap because the platform enables us to speed up shopping times, reduce queues and deliver special offers and loyalty rewards. We hope our first foray into mobile commerce will make a big difference to fans."