Since Rihanna launched her much-lusted-after make-up brand Fenty Beauty at the beginning of September, the queues around the corner of Harvey Nichols's London store have showed no sign of dying down with a holiday collection planned to drop in October too.
With Harvey Nichols stocking the range - so-called after the Bajan singer's surname - exclusively in the UK, the brand is currently focusing solely on great skin so for now you’ll only be able to get your hands on foundation, concealer, contour and highlight kits, as well as lip gloss.
What's more, it's been revealed it's cruelty-free too and won't be available in China, where by law all makeup products must be tested on animals.
Can’t get down to Harvey Nichols? Never fear, we found out how to get the full ‘Fenty face’ to find out if is really worth wild thoughts.
First things first, the lesson starts with a colour match to one of the 40 shades of foundation.
From my ideal base, a colour wheel then dictated the best shades in all the other products, avoiding anything that would be too dark or too light.
For me this meant I was 120 in the Pro Filt’r foundation and the lightest shade in other products.
Like all of the products, the concealer is buildable and can be applied using fingers, though there are dedicated brushes.
The Match Stix Matte Skinstick is creamy and not too thick but covers my dark circles leaves me feeling awake. I definitely approve.
Rihanna’s Pro Filt’r foundation has won praise from critics around the world for being produced in 40 shades, accommodating beauty buffs of all ethnicities, with many brands now desperately trying to play catch up.
As someone at the paler end of the spectrum, it’s great to find a foundation that matches my skin so well without having to mix and match different shades, but it has also been roundly applauded by make-up fanatics with darker skin who are often not catered for at all.
Rihanna herself explains that this is why she wanted to create a product that was more inclusive “Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum," she said.
“There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there's not a lot of options. And so I wanted to make sure that women of all skin tones were covered and they could be included in what I created.”
Best applied buffed into the skin with a brush, it’s a medium coverage, leaving my skin flawless but with a little glow still in there and doesn’t cover my freckles.
Rihanna wins her second gold star from me with this product.
Contour and highlight
Cream contour comes in stick form at Fenty Beauty and the Match Stix are magnetic, meaning you should never have to spend too much time furiously rifling through your handbag to find the product you’re looking for as your concealer, contour and highlight will all sit neatly together.
My contour shade was a little grey and ashy looking but I was reassured that this was to avoid any orange tones and true enough, a swipe or two on my cheekbones and a little blending using nothing more than fingertips created a subtle shadow that made them pop.
A little dab too of the ‘Iced-Out Pearl’ highlight made for a very wearable shimmer, with a touch of peachy toned Shimmerstick ‘Yacht Life’ to add a little colour.
Killawatt powder highlight
Surely at this point, any more glow and you’d be looking like a Krispy Kreme Original Glaze doughnut, right?
Surprisingly, you’d be wrong.
Fenty Beauty’s hardworking and versatile highlight can be applied anywhere for that extra high-octane finish.
A little swipe again over my cheekbones and a dash over my eyelids and I’m feeling dewy, not doughnut-y.
Though I’ve been eyeing up the gorgeous gold shade, Trophy Wife, since it dropped, I went for a more natural finish with the shades Lightning Dust and Fire Crystal.
Despite Rihanna’s recent quotes in Elle magazine declaring lipstick her secret weapon, all you will find in this range for lips is a solitary gloss.
Fenty Beauty’s Universal Lip Luminizer is intended to suit all skin tones. “I made it because I wanted the girls to get kissed more,” Rihanna proclaims.
It’s a great nude-rose shade and did leave my lips feeling kissable so mission accomplished.
Wear it alone or over a lip liner to pack an extra punch.
My 'Fenty Face'; left: before without any make-up on; right: after.
As all the products are very buildable, the products are great for creating both a more natural look and the ultimate glam face.
The Pro Filt’r foundation has skyrocketed to the top of my personal must-buy list and is priced at a reasonable £26.
The products are great for beauty beginners too as they can be easily applied with fingers. Fenty Beauty does sell its own brushes. The foundation brush is great but don't feel you need to replace your current one if it's serving you well.
Currently the brand’s focus is on flawless skin, so cross all your fingers and toes as we hope for some great eye make-up in the future.
Will you be buying any of these products? Let us know in the Comments section below.