Model Bethany Townsend sparked a worldwide trend last year when she posted a photo of herself in a bikini with a colostomy bag.


Millions of people suffering from Crohn’s disease and colitis have since been inspired to share similar selfies in a bid to raise awareness of the condition.

[Related story: Male model shows off his colostomy bag]

33-year-old Sam Cleasby, a colitis sufferer, has even gone a step further by removing her colostomy bag to show off her stoma, as part of a new #stomaselfie campaign.

Sam Cleasby

She posted the pictures on her Facebook page and on her blog So Bad Ass, in the hope of breaking the associated taboos.

Photo credit: Timm Cleasby - Picture Foundry