Model Bethany Townsend sparked a worldwide trend last year when she posted a photo of herself in a bikini with a colostomy bag.
Millions of people suffering from Crohn’s disease and colitis have since been inspired to share similar selfies in a bid to raise awareness of the condition.
33-year-old Sam Cleasby, a colitis sufferer, has even gone a step further by removing her colostomy bag to show off her stoma, as part of a new #stomaselfie campaign.
She posted the pictures on her Facebook page and on her blog So Bad Ass, in the hope of breaking the associated taboos.
Photo credit: Timm Cleasby - Picture Foundry