Frankie, 28, started at BT as an apprentice when he was 19, and currently works at BT in business improvement. He also has an important role to play in BT’s ‘Work Inspiration’ programme – helping to change the way young people think about their future careers. He’s in a great position to talk about career building, having started his music career without record company support.
He first started making music about his life in Thetford, Norfolk, posting his tracks on MySpace and YouTube and performing shows in his local area. Local radio stations were quick to spot him, and soon he was featuring on BBC Norfolk, BBC Suffolk and BBC Radio 1Xtra. “We’ve got a small team, and have built everything from there, but local radio was instrumental in getting my music out there,” he says.
Frankie describes his music style as “a British man telling the tale of his life”, and is more indie-influenced and ‘relatable’ than most rap music.
Since featuring on local radio, Frankie’s music has been featured on Soccer AM and at London Fashion Week – and his new track Treasures (featuring Kamilla Lovett) will be playlisted on Radio 1 starting from Monday 13 January, with DJs including Fearne Cotton and Scott Mills set to play it to millions of listeners.
As for the future, Frankie wants to take things one step at a time, as he has up till now.
“I want to focus on the next single and video, with possibly some collaborations with other artists in the future. Right now I’m happy to focus on the next step!” he says.
And his advice to young people trying to break into the music industry?:
“There are lots of ways for you to achieve your goal these days, like uploading your own music and getting the message out there via the internet.
"When you’re aiming for something, always see your dreams as a blessing, not a promise; take things one step at a time and try to stay grounded”.