Woolworths have denied they are making a comeback to the nation's high streets after seven years.
The former retail giant was reported to be planning to open 10 new stores nationally on a trial basis.
The stores went into administration in 2008 with debts of up to £385million before the brand was bought by Shop Direct owners Sir Frederick and Sir David Barclay for between £5m and £10m and turned into an online store the following year.
Its popularity saw the online store attract 20,000 customers within hours of its opening in 2009.
However, a spokesman denied the reports, stating: "We are not opening Woolworths stores.
"We are a digital retail group and are focusing all our efforts on giving our customers an excellent shopping experience online."
Famed for stocking a wide range of items such as school clothes, CDs and its pick ‘n’ mix sweet selection – and for its extravagant Christmas adverts, Woolworths was a feature on shopping parades across the country.
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