In June 2018, Instagram announced it would add the ability to record and share long-form videos – IGTV or Instagram TV.
For most users this means an increase in the length of videos allowed from one minute to 10. But those users with a large following, such as celebrities like Mo Salah, Lewis Hamilton and Rafa Nadel, will be able to make videos up to an hour long. Access IGTV via the current Instagram app, or a new app for Android or iOS.
How do you watch Instagram IGTV videos?
Tap the TV icon in the top right-corner. You’ll see a list of videos by those people you follow. You can also search for videos by subject or person and find Popular videos.
How do you make an Instagram video for IGTV?
Users can make long-form videos just as you would make normal-length ones.
1. Create a channel: To start you need to first create a channel. Tap the TV and the Settings icon and select Create Channel then follow the instructions.
2. Upload a video and describe it: You’ll notice a new icon with your profile picture (below left). Tap this and find the video you want to upload. Add a title and description.
You can choose whether you want to post to Facebook as well. Tap Post and the video will upload.
3. Watch it: On your Instagram profile you’ll see a new icon indicating you’ve got an IGTV channel. Tap it and you'll see the videos on your channel.
Who has viewed my IGTV videos?
Tap the IGTV icon and select the video. You can see the number of views, but not the identity of the viewer.
Tap the three dots and select 'Insights,' this will show you engagement, including views, likes, comments and the average percentage of the video the audience watched.
Who can see my IGTV videos?
Privacy settings are the same as the app, so if your account is private only your followers can see them.
What are the video requirements for IGTV?
Instagram stipulates the following requirements:
- Videos must be between 15 seconds and 10 minutes long.
- Videos must be in MP4 file format.
- Videos should be vertical (not landscape) with an aspect ratio of 9:16.
- Videos should have a minimum frame rate of 30 fps and minimum resolution of 720 pixels.
- The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.
Why has Instagram introduced long-form IGTV videos?
Industry analysts say that Instagram is trying to take on the Google-owned YouTube. YouTube is hugely popular with teenagers, and some big-name YouTubers earn well into six figures. Instagram and its parent company Facebook are attempting to make the video- and photo-sharing app a more desirable destination for teenagers.
Longer videos are also appealing to advertisers, as it gives them longer spots to post their ads. Instagram doesn’t currently allow video advertisers, but it soon will, according to CEO Kevin Systrom. The app will share revenue from video adverts with the users creating the long-form videos, just as YouTube does.