Pensioners are looking for an adrenaline rush when sharing videos online, according to a new study of online viewing habits.
Research by video sharing service StreamSafe found that 58% of UK internet users over the age of 65 like to share videos that make them feel excited, and that the engagement gap between younger and old web users is narrowing. While two-thirds of 16 to 24-year-olds said they would share at least one of the top 100 videos from YouTube, 45% of over 65s also said they would.
As a whole, UK internet users are most likely to share a video that makes them feel inspired, with 48% of those asked saying it was the emotion most likely to make them share. This was followed by happiness (43%) and excitement (41%).
StreamSafe director John Harrington said: “Many people assume that video streaming sites are only visited by younger generations.
“We found that not only are over 65s watching plenty of video content online, almost half of them are then sharing their favourite clips with friends and family. Our research shows that emotional responses to videos are a key trigger for this sharing, and for viewers aged 65 and over, it’s excitement that gets them sharing.”
In order to complete the study, StreamSafe analysed the most popular videos of all time on YouTube, as well as looking at data from video advertising firm Unruly’s viral video chart, and web forum Reddit.
The research also found that more than a third (34%) of 16 to 24-year-olds would share videos that make them sad, while 24% of those aged between 55 and 64 said they would share a video that made them angry.